FILLING THE NEED
Game Marketing
- filling a need
- tracking a genre
- pitching a title product
Packaging
Documentation
Features or Bugs?
Customer Support
KEY CHAPTER QUESTIONS
■ What are the respective functions of the roles associated with marketing—such as advertising, public relations, sales, and promotion?
■ What are the functions of customer support in the game industry?
■ How are fan communities created and maintained?
SUMMARY
Marketing
• Advertising
• Public relations (PR)
• Sales
• Promotion
Customer Support
• Official website
• Tutorials
• Newsgroups
• Newsletters
• Player matching
Prosumerism: Player as Developer
• Modding
• Fan-produced content
• Fan sites
Reading Assignment:
- Game Development Essentials - Chapter Twelve - Game Marketing, Promoting, Marketshare & Support