FINAL PROJECT STUDENT EXAMPLES
What is the success rate in the Game Market?
How better to manage the success of game titles?
FILLING THE NEED
Game Marketing
- filling a need
- tracking a genre
- pitching a title product
- by genre
- by platform (console, PC, online, mobile)
- by license
Packaging
Documentation
Features or Bugs?
Customer Support
KEY CHAPTER QUESTIONS
■ What are the respective functions of the roles associated with marketing—such as advertising, public relations, sales, and promotion?
■ What are the functions of customer support in the game industry?
■ How are fan communities created and maintained?
SUMMARY
Marketing
Customer Support
Prosumerism: Player as Developer
Reading Assignment:
- Game Development Essentials - Chapter Twelve - Game Marketing, Promoting, Marketshare & Support