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David Javelosa
javelosa_david@smc.edu


Copyright © 2005 - 2020, David Javelosa unless otherwise stated.

 

week 13 - packaging and game marketing

What is the success rate in the Game Market?


How better to manage the success of game titles?


FILLING THE NEED

Game Marketing
- filling a need
- tracking a genre
- pitching a title product
- by genre
- by platform (console, PC, online, mobile)
- by license

Packaging
Documentation
Features or Bugs?
Customer Support


KEY CHAPTER QUESTIONS

■ What are the respective functions of the roles associated with marketing—such as advertising, public relations, sales, and promotion?

■ What are the functions of customer support in the game industry?

■ How are fan communities created and maintained?


SUMMARY

Marketing

• Advertising
• Public relations (PR)
• Sales
• Promotion

Customer Support

• Official website
• Tutorials
• Newsgroups
• Newsletters
• Player matching

Prosumerism: Player as Developer

• Modding
• Fan-produced content
• Fan sites

Reading Assignment:

 


Copyright © 2005-2020 David Javelosa