of game development
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13 - packaging and game marketing
How better to manage the success of game titles?
FILLING THE NEED
KEY CHAPTER QUESTIONS
■ What are the respective functions of the roles associated with marketing—such as advertising, public relations, sales, and promotion?
■ What are the functions of customer support in the game industry?
■ How are fan communities created and maintained?
• Public relations (PR)
• Official website
• Player matching
Prosumerism: Player as Developer
• Fan-produced content
• Fan sites
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