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Brainstorming
- index cards
- routine of your life
- journal/sketchbook
- oblique strategies
- random generation
- internet search/google wack
- group ranting
Concept Paper
- Main Concept - Working Title - Slogan
- Premise
- Story
- World
- Style
- Structure
- Genre
- Platform
Design Document
- main idea
- project plan
- can it sell?
- market comparison
DEFINITIONS
- Vidiogame - "game mediated by a computer"
- Videogame Essential Components - "gameplay, rules, objective"
- Serious Game Design Industry - "the business of using videogames or videogame technologies for purposes other than entertainment"
- Advergames - "the use of videogame technologies for deepening brand engagement"
KEY QUESTIONS
What are SERIOUS games?
What are the 3 levels of Advergame involvment?
- in-game product placement
- loss leader, web location based play
- influence production, designed message, propaganda
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